Post by account_disabled on Dec 20, 2023 6:09:00 GMT
Remind yourself of the main points that you must not underestimate before launching a paid campaign. These 11 points can save you. You won't believe what some people can forget! Sign Check out a few features in AdWords and Sklik today. For beginners, the article will serve as a handy checklist, for experienced people it will remind them of what they have already forgotten. google logo Attribution - Sure, Google could remove the Last Click from the interface, or at least add a message to it that it's not 2001 anymore. But until that happens, you'll still have to switch it yourself for every new conversion. Last Click is a model whose name you must not say, let alone use.
Languages - We are in the C Level Executive List Czech Republic, so why add English, Slovak or Vietnamese to the languages? People who speak these languages do not exist here... Mistake! They occur. So fix it in targeting as well, okay? Complete Expansion - Do you have all the campaigns that make sense for your advertising? Call, location, labels, subpage links, structured snippets, message extensions, promotions. If you advertise outside the Czech Republic, you can also use the remaining ones. With thought into the account (whether campaigns or reports), get everything, but in a meaningful way. RLSA - Remarketing Lists for Search Ads. It is not absolutely necessary to immediately set the bid modifier to +/- hundreds of percent. To begin with, it's enough to use them to get used to it. That helps the performance quite a bit.
Display/remarketing – In content campaigns (acquisition ones where you target interests, topics, etc.), don't forget to add remarketing sheets to excluded audiences. After all, you target them differently and elsewhere. So you definitely don't want to duplicate them. The same applies to Sklik. Display frequency - Don't forget to adjust the display frequency of your ads on the content network. After all, you don't want to bother everyone with one creative 30 times a day.click the logo RLSA enthusiasts - Unfortunately, classic use like in AdWords is not yet possible. But what can be done is to exclude retargeting lists in the search network. Do you know it? Do you use it? Use it. Impression frequency – The exact same applies here as in AdWords. It's just set a little differently and elsewhere - at the level of advertising groups (in the table of contents). Display exclusion - Don't forget to use Sklik's new trick - the option not to display ads on disinformation websites. Tagging – Turning on auto-tagging is a no-brainer. But what to put in the utm_term parameter? It offers to use just the keyword. But isn't {query} better? So in Analytics you see the user's search query instead of the keyword.
Languages - We are in the C Level Executive List Czech Republic, so why add English, Slovak or Vietnamese to the languages? People who speak these languages do not exist here... Mistake! They occur. So fix it in targeting as well, okay? Complete Expansion - Do you have all the campaigns that make sense for your advertising? Call, location, labels, subpage links, structured snippets, message extensions, promotions. If you advertise outside the Czech Republic, you can also use the remaining ones. With thought into the account (whether campaigns or reports), get everything, but in a meaningful way. RLSA - Remarketing Lists for Search Ads. It is not absolutely necessary to immediately set the bid modifier to +/- hundreds of percent. To begin with, it's enough to use them to get used to it. That helps the performance quite a bit.
Display/remarketing – In content campaigns (acquisition ones where you target interests, topics, etc.), don't forget to add remarketing sheets to excluded audiences. After all, you target them differently and elsewhere. So you definitely don't want to duplicate them. The same applies to Sklik. Display frequency - Don't forget to adjust the display frequency of your ads on the content network. After all, you don't want to bother everyone with one creative 30 times a day.click the logo RLSA enthusiasts - Unfortunately, classic use like in AdWords is not yet possible. But what can be done is to exclude retargeting lists in the search network. Do you know it? Do you use it? Use it. Impression frequency – The exact same applies here as in AdWords. It's just set a little differently and elsewhere - at the level of advertising groups (in the table of contents). Display exclusion - Don't forget to use Sklik's new trick - the option not to display ads on disinformation websites. Tagging – Turning on auto-tagging is a no-brainer. But what to put in the utm_term parameter? It offers to use just the keyword. But isn't {query} better? So in Analytics you see the user's search query instead of the keyword.