Post by account_disabled on Dec 19, 2023 7:58:28 GMT
What do your prospects/customers have in mind? What keeps them from sleeping? What makes them pull their hair out? Why do they go on the Internet? What questions are they asking Google? What problems do they want to solve? The answers to these questions are essential if you want to have even a chance that your digital presence will bring you results and be more than a customer account consultation tool. If you have no results, if you do not take off, if your competitors look back at you, it is because you are not answering (or not correctly) these questions. Answering these questions will allow you to avoid the 5 causes that cause all digital strategies to fail. I have in fact identified 5 main reasons, those that I have found most often and which are at the origin of numerous crashes in digital strategies and therefore of millions of euros lost, vanished without any ROI.
Data at the heart of digital strategy I have been doing strategy and digital marketing Email Data since 2001. I started by developing my employer's BtoB e-commerce platform from scratch. Since 2009, I have supported companies of all sizes (from freelancers to multinationals) in BtoB and BtoC, in France and internationally. With my team of partners (we are a GIE of around fifty people) we have worked for clients in very different sectors (drinks, coffee, energy, leisure, automotive, IT, pharmacy, banking, real estate, telecoms, insurance, training, silver economy, public service, etc.), in BtoB and BtoC and on very diverse subjects (SEO, SEA, content marketing, inbound, social selling, development of sites and platforms, strategy, internationalization, acquisition, conversion, recruitment …). 2 points common to these experiences: a data-based and customer-oriented approach.
Beyond seeking to understand the needs and expectations of customers (they want everything and the opposite), we help our customers understand their targets' pain points, their difficulties, the problems they want to solve. And then to position yourself there as a solution. We thus offer unique insight and segmentation based on customer issues and not on “socio-demographic” personas as is often the case. The 5 reasons that lead your digital strategy to failure Whether with the prospects I met or through the business cases I read, the 5 reasons I identified are as follows: Mismatch between supply and demand. Supply-centric strategy. Brand-centric strategy. Product-centric strategy. Strategy too general. Mismatch between supply and demand On the Internet, we very often observe a gap between a company's supply and customer demand.
Data at the heart of digital strategy I have been doing strategy and digital marketing Email Data since 2001. I started by developing my employer's BtoB e-commerce platform from scratch. Since 2009, I have supported companies of all sizes (from freelancers to multinationals) in BtoB and BtoC, in France and internationally. With my team of partners (we are a GIE of around fifty people) we have worked for clients in very different sectors (drinks, coffee, energy, leisure, automotive, IT, pharmacy, banking, real estate, telecoms, insurance, training, silver economy, public service, etc.), in BtoB and BtoC and on very diverse subjects (SEO, SEA, content marketing, inbound, social selling, development of sites and platforms, strategy, internationalization, acquisition, conversion, recruitment …). 2 points common to these experiences: a data-based and customer-oriented approach.
Beyond seeking to understand the needs and expectations of customers (they want everything and the opposite), we help our customers understand their targets' pain points, their difficulties, the problems they want to solve. And then to position yourself there as a solution. We thus offer unique insight and segmentation based on customer issues and not on “socio-demographic” personas as is often the case. The 5 reasons that lead your digital strategy to failure Whether with the prospects I met or through the business cases I read, the 5 reasons I identified are as follows: Mismatch between supply and demand. Supply-centric strategy. Brand-centric strategy. Product-centric strategy. Strategy too general. Mismatch between supply and demand On the Internet, we very often observe a gap between a company's supply and customer demand.