Post by mijus572 on May 6, 2024 5:34:17 GMT
Revisitation, change, novelty and renewal: all this is synonymous with rebranding . What is meant by rebranding? A strategic change to a brand's identity. Synonym of rebranding is "renewal": of name, logo, brand identity or communication strategy. A company decides to refresh its image or change its market positioning and perceived value. When a company feels the need to change its market positioning strategy and/or rethink its image, the change of direction is certainly evolutionary and revolutionary. From the least perceptible changes to the most radical ones, rebranding is a strategic and attractive, yet risky move, which opens up incredible new possibilities, but does not even exclude a possible initial identity crisis. However, at the basis of every great change, the crisis also corresponds to a moment of reflection which, in almost all cases, leads to a turning point .
Whether the result is successful or not depends on Denmark Phone Number List 3 Million Users several factors: first of all the organization and planning of the activities and obviously the motivation, understood both as a cause (why you choose to rebrand) and as a push that leads to the big change. Notebook with drawings The 3 B's of a brand: brand, brand identity, branding Let's start from an assumption: no brand is immutable . Facing the market and consumers certainly leads to success, but being ready for an evolution is often inevitable. Choosing rebranding means revitalizing yourself in a world in constant turmoil. The largest companies in the world, in their history, have had several moments of rebranding, that is, they have revised their brand. And this has led them to improve their positioning in the market, we have already talked about it in another article on our blog . Let's start from the concept of brand and branding. the process that companies implement to differentiate themselves, adopting a name and distinctive signs/symbols, pushing themselves onto the market with the aim of creating their own network and/or community. The Brand The Trademark Registration Act dates back to 1875 and allowed companies to formally protect their brands.
But everything that has a name and a logo is not necessarily a brand . Television promotion allowed for distinction from the competition, while it was in the 1950s that, thanks to the development of brand management, brands began to "speak": not only by showing their products, underlining their benefits, but also by telling stories. Today the brand is: the name that remains in the consumer's mind, due to mental associations, communicated and shared values, promises the product that brings functional and emotional benefit by solving a need/need the idea that triggers trust and desire In short, a brand is something that brings with it value, involvement and is able to create a community of people who believe in it and recognize themselves.
Whether the result is successful or not depends on Denmark Phone Number List 3 Million Users several factors: first of all the organization and planning of the activities and obviously the motivation, understood both as a cause (why you choose to rebrand) and as a push that leads to the big change. Notebook with drawings The 3 B's of a brand: brand, brand identity, branding Let's start from an assumption: no brand is immutable . Facing the market and consumers certainly leads to success, but being ready for an evolution is often inevitable. Choosing rebranding means revitalizing yourself in a world in constant turmoil. The largest companies in the world, in their history, have had several moments of rebranding, that is, they have revised their brand. And this has led them to improve their positioning in the market, we have already talked about it in another article on our blog . Let's start from the concept of brand and branding. the process that companies implement to differentiate themselves, adopting a name and distinctive signs/symbols, pushing themselves onto the market with the aim of creating their own network and/or community. The Brand The Trademark Registration Act dates back to 1875 and allowed companies to formally protect their brands.
But everything that has a name and a logo is not necessarily a brand . Television promotion allowed for distinction from the competition, while it was in the 1950s that, thanks to the development of brand management, brands began to "speak": not only by showing their products, underlining their benefits, but also by telling stories. Today the brand is: the name that remains in the consumer's mind, due to mental associations, communicated and shared values, promises the product that brings functional and emotional benefit by solving a need/need the idea that triggers trust and desire In short, a brand is something that brings with it value, involvement and is able to create a community of people who believe in it and recognize themselves.