Post by account_disabled on Mar 5, 2024 5:59:32 GMT
Online tools for identifying themes for inbound marketing are a blessing and a curse for those involved in strategy. If it is true that the web offers numerous tools to communication experts, it is also true that we must learn to listen to the requests of potential customers, so as to be able to immediately verify whether the contents we have decided to launch on our digital space can be effective . Even if it seems banal, we must never forget that our interlocutors, before being loyal, must be attracted with the right content , capable of stimulating their curiosity and convincing them to visit our company page.
Here are 4 online tools to "listen" to the internet and identify the topics that you can use to build a truly effective inbound marketing strategy! BuzzSumo: Listen to the "buzz"! Already known to those involved in inbound marketing, BuzzSumo is an online tool for identifying topics that allows you to Hong Kong Telegram Number Data monitor not only the most used keywords on the web relating to a specific topic, but also the most popular competitors and trends at the moment.Simply enter the keyword in the search field and find out who has spoken about that specific topic, on which social networks and with what response from users. The result can be refined according to your needs, ranging from a minimum of 24 hours to a maximum of 12 months, so as to have a complete overview of the success (or failure!) that your virtual space has had on the web.
BuzzSumo is available for free (but with limited features) or for a fee. Talkwalker: keeping up with the latest news! One of the best-known social media monitoring tools is definitely Talkwalker . The operation is very similar to that already seen for BuzzSumo: once you have logged in to the platform, in fact, you can enter the keyword you wish to search for and press Enter to quickly view a series of results regarding the topic of your interest. Also in this case, the results are taken from websites, blogs and social networks, but with a substantial difference: Talkwalker allows you to define the query precisely , specifying which words to add to the search (by entering AND), which synonyms (by writing OR) and which terms to avoid (typing NOT). The text string to insert could be [main term] AND [context terms] NOT [excluded terms]: easy, right.
Here are 4 online tools to "listen" to the internet and identify the topics that you can use to build a truly effective inbound marketing strategy! BuzzSumo: Listen to the "buzz"! Already known to those involved in inbound marketing, BuzzSumo is an online tool for identifying topics that allows you to Hong Kong Telegram Number Data monitor not only the most used keywords on the web relating to a specific topic, but also the most popular competitors and trends at the moment.Simply enter the keyword in the search field and find out who has spoken about that specific topic, on which social networks and with what response from users. The result can be refined according to your needs, ranging from a minimum of 24 hours to a maximum of 12 months, so as to have a complete overview of the success (or failure!) that your virtual space has had on the web.
BuzzSumo is available for free (but with limited features) or for a fee. Talkwalker: keeping up with the latest news! One of the best-known social media monitoring tools is definitely Talkwalker . The operation is very similar to that already seen for BuzzSumo: once you have logged in to the platform, in fact, you can enter the keyword you wish to search for and press Enter to quickly view a series of results regarding the topic of your interest. Also in this case, the results are taken from websites, blogs and social networks, but with a substantial difference: Talkwalker allows you to define the query precisely , specifying which words to add to the search (by entering AND), which synonyms (by writing OR) and which terms to avoid (typing NOT). The text string to insert could be [main term] AND [context terms] NOT [excluded terms]: easy, right.