Post by sakibkhan50 on Feb 27, 2024 5:19:22 GMT
The month of May opened with the Met Gala, a charity event held every year inside the Metropolitan Museum of Art in New York. It is one of the most famous fashion and fashion events worldwide , thanks to the enormous media resonance it brings with it. But what marketing strategies are behind the event? Kendall Jenner and Gigi Hadid, Met Gala 2021 Kendall Jenner and Gigi Hadid at the Met Gala (2021) Between journalists, extravagant clothes and millions of likes on social media , the Met Gala is one of the most discussed and viewed events online every year. Its success involves everyone : those interested in fashion, or simply the most influential people in the world of entertainment. And even those who know nothing about it, but who find themselves "surrounded" by videos regarding the event on social media, especially on TikTok.
But what is the Met Gala? The Met Gala: what is it? It all began in 1948 thanks to Ecuador Mobile Number List the fashion publicist Eleanor Lambert . Reserved for only around fifty guests, the niche event was created as a means to raise funds for the Costume Institute , a section dedicated to clothing and fashion accessories for men, women and children, collected from 1600 to the present day. It is located inside the Metropolitan Museum. Initially, it was an elegant and exclusive midnight dinner , and it did not take place on the so-called "first day of May" - like today - but in December. Participating in it involved the cost of an entrance ticket, of approximately 50 dollars. This year, however, its cost has risen to 50 thousand dollars. The dress code left less room for imagination and creativity: white suit or white tie were mandatory. Over the years, while preserving its beneficial nature, the Met Gala has increasingly transformed into an occasion of great media and social resonance , thanks to the invaluable contribution of Diana Vreeland , former editor-in-chief of Vogue .
The turning point The turning point came in the 1970s, with Diana Vreeland. With his speech, the event opened for the first time to the most famous and influential stars and celebrities of the moment , such as Elizabeth Taylor , Andy Warhol , Elton John and Cher . Diana Vreeland, together with Yves Saint Laurent (Met Gala 1983) Diana Vreeland and Yves Saint Laurent, Met Gala 1983 The event gradually captured the attention of the press, eventually being defined as “ the jewel in New York City's social crown ” . From a very small charity dinner with few guests, the Met Gala has transformed into a glamorous event that celebrates fashion and style, creativity and absolute creativity . Following the death of Diana Vreeland in 1995, the new heir took over: Anna Wintour, current director of American Vogue and godmother of the event.
But what is the Met Gala? The Met Gala: what is it? It all began in 1948 thanks to Ecuador Mobile Number List the fashion publicist Eleanor Lambert . Reserved for only around fifty guests, the niche event was created as a means to raise funds for the Costume Institute , a section dedicated to clothing and fashion accessories for men, women and children, collected from 1600 to the present day. It is located inside the Metropolitan Museum. Initially, it was an elegant and exclusive midnight dinner , and it did not take place on the so-called "first day of May" - like today - but in December. Participating in it involved the cost of an entrance ticket, of approximately 50 dollars. This year, however, its cost has risen to 50 thousand dollars. The dress code left less room for imagination and creativity: white suit or white tie were mandatory. Over the years, while preserving its beneficial nature, the Met Gala has increasingly transformed into an occasion of great media and social resonance , thanks to the invaluable contribution of Diana Vreeland , former editor-in-chief of Vogue .
The turning point The turning point came in the 1970s, with Diana Vreeland. With his speech, the event opened for the first time to the most famous and influential stars and celebrities of the moment , such as Elizabeth Taylor , Andy Warhol , Elton John and Cher . Diana Vreeland, together with Yves Saint Laurent (Met Gala 1983) Diana Vreeland and Yves Saint Laurent, Met Gala 1983 The event gradually captured the attention of the press, eventually being defined as “ the jewel in New York City's social crown ” . From a very small charity dinner with few guests, the Met Gala has transformed into a glamorous event that celebrates fashion and style, creativity and absolute creativity . Following the death of Diana Vreeland in 1995, the new heir took over: Anna Wintour, current director of American Vogue and godmother of the event.