Post by jferdousy427 on Feb 20, 2024 8:36:49 GMT
The important thing is that if your upper bound is over 10% for any of your landing pages, it’s worth investigating more closely to see if you can bring that number down. How do I find the cause of my pre-abandonment problem? The two most likely culprits for pre-abandonment are slow page speed and page availability issues. In order to find these numbers, you need to monitor your pages’ availability and page speed using a synthetic measurement tool (one which simulates users loading your pages). So which pages should you monitor, and what should you look for? Here are a few tips: Focus on your landing pages, where
The lower the engagement, the less tolerant users are. Focus on key pages Brazil Phone Number closer to the top of your funnel, e.g. product or product category pages. Any landing page that takes longer than 4 seconds to fully load is a candidate for improvement. Pages inside the conversion funnel, especially those close to checkout can have higher thresholds. A user may not bother waiting for a page they’ve requested from an ad, but they’ll spend more time waiting for the page they’ve put their credit card information into. Pay close attention to how the page behaves over time. Averages can hide bad spikes.
If you see your page speed or availability errors spiking, you know you have a problem. Reading the relative standard deviation of page speed can be helpful too: close to zero is great, and anything over 50% should be monitored. How can I prevent pre-abandonment and mitigate its effects? Okay, so you’ve done your preliminary analysis, and you’ve found that pre-abandonment is undermining your return on marketing investment. What should you do about it? Start by getting a really solid baseline of your current situation. Use the method given above to track pre-abandonment on your key landing pages over time (you need to select a period of time that is stable, i.e., not subject to seasonal variation or big development changes).
The lower the engagement, the less tolerant users are. Focus on key pages Brazil Phone Number closer to the top of your funnel, e.g. product or product category pages. Any landing page that takes longer than 4 seconds to fully load is a candidate for improvement. Pages inside the conversion funnel, especially those close to checkout can have higher thresholds. A user may not bother waiting for a page they’ve requested from an ad, but they’ll spend more time waiting for the page they’ve put their credit card information into. Pay close attention to how the page behaves over time. Averages can hide bad spikes.
If you see your page speed or availability errors spiking, you know you have a problem. Reading the relative standard deviation of page speed can be helpful too: close to zero is great, and anything over 50% should be monitored. How can I prevent pre-abandonment and mitigate its effects? Okay, so you’ve done your preliminary analysis, and you’ve found that pre-abandonment is undermining your return on marketing investment. What should you do about it? Start by getting a really solid baseline of your current situation. Use the method given above to track pre-abandonment on your key landing pages over time (you need to select a period of time that is stable, i.e., not subject to seasonal variation or big development changes).