Post by account_disabled on Feb 18, 2024 5:09:05 GMT
Focus – Although this headline is currently focused on the demo, it really needs to be focused on something else: CRM software. Customers only care about the product name if they’ve heard it before. If they’re doing initial research into potential CRM software, they want to know why this option is worth their time. Let’s try this: “Keep track of every customer using Goldmine CRM” Relevance – Our headline is now about CRM software, but it’s still boring and not to the point. We need to make sure that it mentions the demo somewhere: “Keep track of every customer using Goldmine CRM.
It mentions the demo and says what a CRM will do, but it doesn’t really drive Buy TG Database home any benefits. CRM software has hundreds of benefits to choose from, but I’ll pull some from Goldmine’s existing copy: “Goldmine keeps track of your clients, allowing you to focus on sales” “See a free demo now and find out how easy it is to optimize your customer relationships” (Bonus element) Urgency – There are a number of angles you can take with urgency. The best angle will be determined by the traffic source of the campaign, and the keywords that Goldmine is targeting. Here’s one option: “Have you ever lost a client note? Goldmine keeps track of every client for you.
So you can focus on selling” “See a free demo now and find out how easy it is to optimize your customer relationships” Highjump highjump “Considering EDI? Consider These Benefits!” This headline is utter garbage. Why? Because it doesn’t add any value to the page. We need to make sure that our three elements are present in this headline to make sure we’re not losing any conversions. Focus – What is this page about? It’s about generating leads for EDI software. But what is EDI? It’s a way for manufacturers and distributors to communicate with each other.
It mentions the demo and says what a CRM will do, but it doesn’t really drive Buy TG Database home any benefits. CRM software has hundreds of benefits to choose from, but I’ll pull some from Goldmine’s existing copy: “Goldmine keeps track of your clients, allowing you to focus on sales” “See a free demo now and find out how easy it is to optimize your customer relationships” (Bonus element) Urgency – There are a number of angles you can take with urgency. The best angle will be determined by the traffic source of the campaign, and the keywords that Goldmine is targeting. Here’s one option: “Have you ever lost a client note? Goldmine keeps track of every client for you.
So you can focus on selling” “See a free demo now and find out how easy it is to optimize your customer relationships” Highjump highjump “Considering EDI? Consider These Benefits!” This headline is utter garbage. Why? Because it doesn’t add any value to the page. We need to make sure that our three elements are present in this headline to make sure we’re not losing any conversions. Focus – What is this page about? It’s about generating leads for EDI software. But what is EDI? It’s a way for manufacturers and distributors to communicate with each other.