Post by account_disabled on Jan 22, 2024 8:19:14 GMT
A ready-made case for promoting the Gamma Travel company on the European market with a solution to the problem of GEO optimization already at the initial stage of promotion. Our result is a 15-fold increase in search traffic in just 5 months. General information about the project: Title : Gamma Travel Domain registration date : 2001 Topic : travel agency website Promotion regions : Germany, Great Britain. Goals : Increasing conversion and traffic from Germany and UK Service : Website promotion to foreign markets Niche characteristics : narrowly focused topics. The goal is to attract foreign tourists on excursions to Chernobyl Results : solving problems with GEO optimization and increasing search traffic by 15 times in the first 5 months of promotion. Gamma Travel is a company that organizes trips to Chernobyl for foreign tourists from Asia, Europe, and America. More details about tours can be found on the client's website. We have been cooperating with Gamma Travel for several years. During this time we have been conducting joint projects. Our task is to launch promotion work before each tourist season (from the beginning of spring until autumn), and during the break the company’s specialists provide support to the site.
The main pain of the customer At the start of the promotion work, we considered the customer’s problems and desired goals. Most dissatisfaction was caused by the conversion rate and traffic indicators from priority GEOs (the countries of Germany and the UK). Preference was given to these areas due to the high solvency of clients and their interest in the Chernobyl tragedy. Features of our strat B2B Email List egy The first thing we did was perform a full internal audit of the resource. The purpose of this event was to identify technical problems in its operation that were preventing it from attracting traffic. After identifying them, we analyzed the business niche, determined the current indicators of our client and compared them with the parameters of competitors. The obtained result made it clear that technical shortcomings need to be corrected, in particular, attention should be focused on GEO optimization. The key difficulty was that Gamma Travel is physically located in Ukraine, while the company’s target audience is abroad.
The main problems that the analysis showed The main problems that the analysis showed The first mistake we noted during the audit was the incorrect implementation of the resource’s multilingual functionality. So we defined the first task - to demonstrate to Google the split language version of the website as a separate GEO. That is, each version will correspond to a specific region. Another key technical issue was the slow download speed. However, it is also relevant for many websites of competing companies. In the process of checking the resource from different GEOs, it turned out that it slowed down during loading, and testing the speed generally showed a red zone. During the analysis, errors were discovered in the adaptive version. Since the travel agency’s web resource received over 50% of all traffic from tablets and smartphones, the problem cannot be ignored. In addition to the listed bugs, a comprehensive audit also revealed errors in microdata, robots.txt, headers at different levels, metadata, and missing Alt descriptions for graphic images. Based on the results of the analysis and the list of problems, we developed a strategy to eliminate them.
The main pain of the customer At the start of the promotion work, we considered the customer’s problems and desired goals. Most dissatisfaction was caused by the conversion rate and traffic indicators from priority GEOs (the countries of Germany and the UK). Preference was given to these areas due to the high solvency of clients and their interest in the Chernobyl tragedy. Features of our strat B2B Email List egy The first thing we did was perform a full internal audit of the resource. The purpose of this event was to identify technical problems in its operation that were preventing it from attracting traffic. After identifying them, we analyzed the business niche, determined the current indicators of our client and compared them with the parameters of competitors. The obtained result made it clear that technical shortcomings need to be corrected, in particular, attention should be focused on GEO optimization. The key difficulty was that Gamma Travel is physically located in Ukraine, while the company’s target audience is abroad.
The main problems that the analysis showed The main problems that the analysis showed The first mistake we noted during the audit was the incorrect implementation of the resource’s multilingual functionality. So we defined the first task - to demonstrate to Google the split language version of the website as a separate GEO. That is, each version will correspond to a specific region. Another key technical issue was the slow download speed. However, it is also relevant for many websites of competing companies. In the process of checking the resource from different GEOs, it turned out that it slowed down during loading, and testing the speed generally showed a red zone. During the analysis, errors were discovered in the adaptive version. Since the travel agency’s web resource received over 50% of all traffic from tablets and smartphones, the problem cannot be ignored. In addition to the listed bugs, a comprehensive audit also revealed errors in microdata, robots.txt, headers at different levels, metadata, and missing Alt descriptions for graphic images. Based on the results of the analysis and the list of problems, we developed a strategy to eliminate them.